Paradoxo da escolha pdf

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Scientific American Brasil, 24, maio Acesso em 04 abr. The Paradox of Choice. Oxford, UK. Acesso em: 01 abr. Maximizing versus satisficing: Happiness is a matter of choice. Journal of Personality and Social Psychology, 83, , Helplessness: On Depression, Development, and Death.

San Francisco: W. Freeman, A cultura do novo capitalismo. Rio de Janeiro: Record, Comportamento do Consumidor. Porto Alegre: Bookman, Rio de Janeiro: Elsevier. Cultura do consumo e modernidade. Effect of regret on post-choice valuation: the case of more than two alternatives.

Organizational Behavior and Human Decision Process, v. Placing trust at the center of your internet strategy. Sloan Management Review, v. Projeto e Metamorfose. Rio de Janeiro: Jorge Zahar.

Theory of Games and Economic Behavior. Princeton University Press, Reconsidering the Relation between Regret and Responsibility. Site da Claro: www. Site da Oi: www.

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The present paper investigates the effect of the number of options on consumer satisfaction. A quasi-experimental study was designed to relate consumer satisfaction and maximizing tendencies. Hypotheses testing was conducted in a laboratory environment with scenarios applied to undergraduate students.

The results indicate that men are more likely than women to be maximizers, and that maximizers prefer an extensive variety, whereas satisficers consider small or large sets as equally good. In summary, it indicates that an extensive assortment could be appropriate for males, but inadequate for females.

Choice overload. Maximization scale. Decision making. Gender differences. Na literatura, satisfeitos, que encontram exatamente o 18 R. ISSN online. Assim, cada unidade 20 R. Segundo podem ser causados pela ansiedade Bellman, Johnson, Lohse et al.

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